Markets

SAFA GROUP Markets

SAFA GROUP offers innovative methodologies that provide fresh insight into the global market and mind.  Market research company that specializes in providing both consumer-level and industry-level qualitative research services, with a special expertise in luxury branded goods.  Our clients are primarily foreign-affiliated multinationals who either want to improve their existing competitive positions, or enter the global market for the first time. The scope of information products and services offered by SAFA centers around three core research disciplines that offer a phased approach to understanding the market, evaluating the potential for a new product or service, developing an effective marketing strategy and maintaining a competitive position in the market. These core research disciplines are:

•  Industry-level primary research used in the development of market overviews and business feasibility assessments; 
•  Consumer-level primary research conducted in support of existing product/service improvement and market share expansion, as well as new product introductions and positioning; and 
•  Secondary research and media monitoring designed to facilitate consumer trend forecasting, proactive new product concept development and market crisis intervention. 
• Through its network of regional affiliates, SAFA offers its full range of qualitative research products and services in tune with the ethnic distinctions, cultural nuances and social dynamics of selected global markets.